Aug 2, 2018

Tech Alpharetta Wraps Up Successful AgTech Conference of the South

by | News


Tech Alpharetta Wraps Up Successful AgTech Conference of the South

Atlanta-based Startup, Trackter, Wins Pitch Off Competition

ALPHARETTA, GA – Tech Alpharetta, with the support of the city of Alpharetta, has concluded its inaugural AgTech Conference of the South. The three-day event brought together industry leaders from emerging and established companies as well as investors and academia to discuss the explosive growth in agtech that has resulted from the intersection of agriculture and technology. The Conference’s nearly 200 attendees learned about the latest in agtech supply chain, big data, biotech, plant genetics and other innovation.

Held at the new Alpharetta Conference Center at Avalon, the AgTech Conference of the South had 48 speakers across 22 panels and presentations, including keynotes from Paul Bonnett with Syngenta, Naveen Singla at Monsanto and the Georgia Commissioner of Agriculture, Gary Black. Additional highlights included Organic Farm Tours hosted by the City of Alpharetta Dept. of Parks and Recreation; panel discussions on big data in ag, investment in agtech and plant genetics; breakout sessions discussing logistics and supply chain, innovation and biotech; an overview of the southeast as an agtech leader, as well as the global launch of FARMWAVE.

“The reception to our inaugural Conference was overwhelmingly enthusiastic. From the caliber of speakers to the topics discussed, we could not be prouder of this event,” shares Karen Cashion, CEO of Tech Alpharetta. “We were excited to be able to bring some of the top leaders in the industry here to Alpharetta.”

To promote the future of the industry, the Conference hosted a Pitch Off competition where four startups – AgVoice (Atlanta), BeeHero (Israel), MyAgData (Effingham, IL) and Trackter (Atlanta) – presented to a panel of judges from leading companies, such as the Climate Corporation, Cox Enterprises Clean Tech division and Florikan; in addition to executives from TechStars, ATDC and the University of Georgia’s Innovation Gateway. Trackter took home the top prize for its platform for trading truckload volumes of specialty crops and automating food safety monitoring and the logistics process. The company received free marketing and consulting services, the opportunity to meet 1:1 with corporate judges, and membership opportunities with Tech Alpharetta, ATDC and TAG. The four presenting companies, along with nine of the finalists, were showcased at the Conference cocktail reception on July 24.

“It’s a true honor to be named the Pitch Off winner against such a talented field of agtech startups,” says Josh Whitlock, cofounder of Trackter. “Given our decades of experience in produce and technology, we know firsthand how the agriculture industry can benefit from utilizing digital tools to streamline efficiencies. The inaugural AgTech Conference of the South was a great event to connect with industry leaders and potential investors to help our company reach a broader audience and continue the rapid growth we have experienced to date.”

“We could not have hosted such a successful Conference without the hard work and support of our sponsors and partners,” adds Cashion. “We would like to extend a heartfelt thank you to everyone who assisted us along the way, including the City of Alpharetta, Cultura Technologies, Trevelino/Keller, Alpharetta Convention and Visitors Bureau, Hotel at Avalon, AGCO, FARMWAVE, Entrepreneurs Organization, Object 9,, Technology Association of Georgia, ONESPRING, Georgia Department of Economic Development, Georgia Grown, University of Georgia, Georgia Tech, Greenhouse Accelerator, Greater North Fulton Chamber of Commerce, Venture Atlanta, TechStars, Alpharetta Chamber of Commerce, TiE Atlanta, ATDC and Hypepotamus.”

For additional details and to view photos of the Conference, visit


About AgTech Conference of the South
The AgTech Conference of the South, Georgia’s first event dedicated to the innovation, entrepreneurship and investment that is shaping the future of agriculture, was held July 23-25, 2018 in Alpharetta, Georgia – the region’s epicenter of technology-fueled entrepreneurship and investment. Led by Tech Alpharetta, with the support of the City of Alpharetta, the Conference exemplified Alpharetta’s ongoing commitment to building a strong, vibrant and resilient economy throughout the region. For more information about the AgTech Conference of the South, visit

About Tech Alpharetta
Tech Alpharetta (previously the Alpharetta Technology Commission), the first organization of its kind in Georgia, was established in 2012 by the City of Alpharetta and is an independent, 501(c)(6) nonprofit organization today. The organization includes a strategic advisory board of Alpharetta’s leading technology companies, a technology events pillar, and the Tech Alpharetta Innovation Center, a flourishing incubator that is home to more than forty-five local tech startups.

Colleen Murphy
(404) 214-0722 Ext. 109


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